Friday, March 19, 2010

Protective covering

This image makes a very gutsy claim in its advertising. Trojan took a picture of 4 girls and then filled the room with all pigs and one guy. The girl that is talking to the one guy is happily in love, while every other girl is disgusted. This ad is saying a couple things. Not only is it saying that guys who do not use condoms during sex are pigs, but that woman are disgusted by them. At the bottom of the ad it says "Evolve. Choose the one who uses a condom everytime".

The lighting in this ad has a slight spotlight on the happy couple showing that they use condoms every time and they are as happy as can be.


This is a very bold advertisement in my opinion!

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